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For the Record is a conversation series where we speak with all manner of music heads — DJs, music journos, indie label captains, record shop owners, listening bar kingpins, et al — about their stories + the music that makes them.

Tristra Newyear Yeager

Tristra is Chief Strategy Officer at rock paper scissors, the music innovation PR agency, as well as co-host of the Music Tectonics podcast. An experienced writer and PR strategy generator, she has two decades of experience working across a broad range of industries and a doctorate that dealt with the history of the performing arts in Siberia and Mongolia. She's passionate about cross-cultural stories, sounds from all over, and insights into tech, science, and society. That passion has translated into thousands of media placements for clients, including in major publications around the world. She loves writing stuff so much, she also does it in her spare time, resulting in four novels.
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Music Mentions

Music discoveries working in a record store (16:33):


Discovering music today (38:18):

First album ever purchased (54.23):

Most recent album purchased (5:07):

Three artists of note discovered in the past year (56:33):

Desert Island Discs (58:59):