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For the Record is a conversation series where we speak with all manner of music heads — DJs, music journos, indie label captains, record shop owners, listening bar kingpins, et al — about their stories + the music that makes them.

Laura Jaramillo

High-school singer-songwriter turned furniture designer, turned product designer, turned tech founder. As co-founder and CEO of Sona, Laura is driven to redesign the systems of value & discovery so that more artists can own what they do and do what they love. Prior to founding Sona, Laura worked in product and design at some of the leading projects at the vanguard of online community. She remains an active advisor and investor at the intersection of music, technology and the creator economy.
collect on: 

Music Mentions

Music in the house growing up (8:30):

After college (11:30):

Getting pulled into the on-chain world ~ Sona (13:37):


Discovering music today (25:11):

First album purchased (29:27):

Last album purchased (30:49):

Three artists of note discovered in the past year (31:21):

Under-appreciated artist from your favorite music decade (33:07):

Desert island discs (34:24):

Recommended future guests (38:11):