About Us

The emotional connection that happens around music needs human beings. But we live in an era where the convenience of tech shouts louder than our friends. Algorithms and the absence of social tools make people nonessential to today’s streaming experience, which endangers the community that music both needs and makes necessary. And while there is no substitute for real-life connection, there should be a digital solution that better supports it.

We’re building Grey Matter to be that digital solution.

Who are we?

We’re a team of musicians, DJs, writers, independent music marketers, curators, and fans. We’re building Grey Matter with and for the people that create the most value in the music industry: artists and the humans that discover their music, share it with their communities, and support their art.

What guides us...

Our Operative Motto

Music before profit.
People before machines.

Our Core Values

Expressiveness. Authenticity. Curiosity. Humility.

Our Mission

Build a more sustainable ecosystem for everyone.